Date Posted
04-Feb-2025
Location
Karnataka (KA), 1
Job Type
Full Time
Company
Group
Description
Job Title: SEO and Email Marketing Specialist
Location: BTM Layout, Bengaluru, Karnataka
Company: Offto
About Offto:
Offto is an innovative travel platform transforming how travelers plan, book, and share their experiences. Our platform serves as a one-stop solution for all travel management needs, connecting travelers to travel agencies while allowing users to gain valuable insights and rewards through active participation.
Job Overview:
We are seeking a highly skilled SEO and Email Marketing Specialist to join our dynamic team. This role is crucial for driving organic traffic, improving search engine rankings, and building targeted email campaigns to enhance user engagement and conversions. The ideal candidate will possess a strong understanding of SEO best practices and email marketing strategies to help grow our brand and user base.
Key Responsibilities:
SEO Optimization:
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Optimize website content, landing pages, and product descriptions for better search engine rankings.
- Analyze SEO performance and identify areas for improvement using tools like Google Analytics, SEMrush, and Ahrefs.
- Stay updated on the latest SEO trends and algorithm changes.
Email Marketing:
- Design and execute effective email marketing campaigns, including segmentation, targeting, and A/B testing.
- Create engaging email content, including newsletters, promotional messages, and drip campaigns.
- Analyze email performance metrics such as open rates, click-through rates, and conversions to optimize campaigns.
- Manage email marketing databases and ensure compliance with email marketing regulations (e.g., GDPR).
Content Creation and Strategy:
- Collaborate with the content team to create SEO-friendly content.
- Support content marketing efforts with keyword strategies and optimization advice.
- Monitor and report on performance metrics, including organic traffic, bounce rates, and engagement levels.
Collaboration:
- Work closely with development, sales, and content teams to align SEO and email marketing strategies with business goals.
- Collaborate on strategies for customer acquisition and retention through organic and email channels.
Qualifications:
- Proven experience in SEO and email marketing, preferably in the travel or e-commerce sector.
- Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Experience with email marketing platforms (e.g., Mailchimp, SendGrid).
- Strong copywriting skills, particularly for SEO and email marketing content.
- Ability to analyze data and make informed decisions to improve marketing performance.
- Familiarity with HTML/CSS for email design (preferred).
- Excellent communication and project management skills.
Preferred Experience:
- 2+ years of experience in SEO and email marketing.
- Experience in optimizing websites and running email campaigns for B2C platforms.
- Knowledge of Google Search Console, keyword research tools, and email automation.
- Creative mindset and strong problem-solving skills.
What We Offer:
- Competitive compensation package.
- Opportunity to work with a passionate team focused on revolutionizing the travel industry.
- Professional growth and learning opportunities.
- A collaborative and inclusive company culture.
How to Apply:
Send your resume and portfolio to [email address].
Job Types: Full-time, Permanent, Fresher
Pay: ₹10,882.38 - ₹25,000.00 per month
Schedule:
- Day shift
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- Total Work: 1 year (Preferred)
Work Location: On-site (Bengaluru, Karnataka)
Be a part of Offto's exciting journey and contribute to transforming the travel experience!
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